The plaza.fun Press Kit is live.
It brings the core brand assets into one public place: logo files, colors, typography, motion references, copy guidance, and ready-to-use social templates. If you are writing about plaza.fun, building an ecosystem page, preparing a partner announcement, or curating tokens in public, you now have a single source of truth.
Why we made it
plaza.fun is starting to show up in more places than the product UI: token pages, curator posts, ecosystem roundups, governance conversations, community screenshots, and partner materials.
That is good. It also creates a practical problem: if everyone crops a screenshot, traces a logo, or rewrites the one-liner differently, the brand starts to fragment.
The press kit is meant to keep distribution open without letting the message drift. Use the assets freely, but use them consistently.
What's inside
The kit includes:
- Logo versions for dark, light, white, black, coral, and teal placements
- Compact lockups for headers, partner pages, docs, and announcements
- Icon-only marks for avatars, favicons, loading states, and small UI surfaces
- Brand colors covering Plaza Coral, Plaza Teal, Ink, and Paper
- Typography guidance built around Silkscreen for the wordmark and headings
- Motion references for the converge-in entrance and ring-sweep loader
- Copy guidance for short descriptions, boilerplate, and phrases to avoid
- Social templates for banners, announcement cards, and avatars
All downloadable assets are SVG so they can scale cleanly across product surfaces, media embeds, and community graphics.
The message
The preferred one-liner is:
plaza.fun is the Community Fairlaunch on Polkadot Hub.
The preferred tagline is:
Launch a token. Earn with it forever.
Those two lines keep the product grounded in what actually matters: open token launches, transparent bonding-curve mechanics, and creator economics that continue after launch.
How to use the assets
Use the compact lockup when the name needs to travel with the mark. Use the icon alone only when space is constrained: avatars, app icons, favicons, loading states, and compact controls.
Use coral for primary brand moments. Use teal when the surrounding composition already carries enough coral, or when the message leans toward liquidity, tooling, or data.
Keep the logo readable. Do not stretch it, redraw it, add glow effects, place it on low-contrast backgrounds, or replace the wordmark typography.
For media, partners, and curators
If you are writing about plaza.fun, linking to a token, announcing a collaboration, or building a curator surface, start here:
The goal is simple: make plaza.fun easy to reference, easy to share, and easy to recognize wherever the community carries it next.