Brand assets - v1 - 2026

plaza press kit

Official plaza.fun logo files, color values, type choices, motion guidance, and usage rules for media, community pages, partner announcements, and product surfaces.

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01 - Brand narrative

Brand narrative

Use these short descriptions when writing press posts, partner announcements, community threads, and product listings.

One-liner

plaza.fun is the Community Fairlaunch on Polkadot Hub.

Tagline

Launch a token. Earn with it forever.

Boilerplate

plaza.fun helps communities launch tokens on Polkadot Hub through a bonding-curve fairlaunch flow. Creators can launch community assets, traders can discover active markets, and curators can build public distribution surfaces around the tokens they support. The brand favors open launches, clear on-chain mechanics, and tools that make community participation easier to coordinate.

02 - Preferred usage

Preferred usage

Start with these combinations before reaching for alternate files. They cover most public, partner, product, and community placements.

Primary dark placement

Use this compact lockup for partner pages, app headers, docs, and dark announcement surfaces.

Cool accent placement

Use teal when the composition already has enough coral or when the message leans toward liquidity, tooling, or data.

Light placement

Use on light editorial layouts, media kits, and screenshots where black wordmark contrast is required.

Avatar and app mark

Use the icon alone for avatars, favicons, loading states, and compact product controls.

03 - Logo versions

Logo versions

Use the icon for compact placements and the compact lockup when the plaza.fun name needs to travel with the mark. Each asset is vector SVG and scales freely.

Icon - Coral

SVG

Icon - Teal

SVG

Icon - White

SVG

Icon - Black

SVG

Compact Lockup - Coral on Dark

SVG

Compact Lockup - Teal on Dark

SVG

Compact Lockup - Coral on Light

SVG

Compact Lockup - Teal on Light

SVG

Compact Lockup - White

SVG

Compact Lockup - Black

SVG

04 - Construction

Construction and clear space

The mark is built on a 100 by 100 unit grid: one 27 unit core block, four 13 unit corner blocks, and four 7 unit edge blocks. Keep at least one edge block of empty space on every side.

Modular grid construction keeps the block proportions consistent across product UI, social previews, and partner placements.

The dashed frame shows the minimum clear space. Do not place type, borders, photos, or other logos inside that area.

05 - Minimum size

Minimum size

The small edge blocks should remain legible. Keep the icon at 20 px or larger on screen, and 8 mm or larger in print.

Recommended hero

Navigation

Minimum screen

06 - Color

Brand colors

Plaza uses two co-equal primaries over a deep ink ground: coral for heat and urgency, teal for liquidity and signal. Neutrals support text, dividers, and quiet surfaces.

Plaza Coral

#FF4D4D

Primary warm accent

Plaza Teal

#00E5CC

Primary cool accent

Ink

#0A0A0A

Dark ground

Paper

#F4F2EE

Light ground

07 - Typography

Typography

The wordmark is set in Silkscreen to match the logo grid. Product headings and body copy use the app typography system, with mono styles reserved for addresses, tickers, and data.

Wordmark

plaza.fun

Silkscreen / 700

Headlines

Community Fairlaunch

Figtree / 700

Data

+18.4% / 0x1f...a9 / 6.83 DOT

Mono / 400

08 - Voice

Copy tone

Plaza should sound concise, direct, and community-first. Keep claims grounded in product mechanics and avoid financial guarantees.

Say this

Community Fairlaunch on Polkadot Hub
Transparent bonding-curve launches
Creator and curator economics
Launch a token. Earn with it forever.

Avoid this

Guaranteed returns or risk-free gains
Official Polkadot endorsement language
Generic meme launchpad positioning
Overly technical contract jargon in headlines

09 - Misuse

Do not do this

Keep the mark intact, proportional, and single-color. These treatments make the logo harder to recognize and should not be used.

Do not stretch

Do not rotate

Do not add gradients

10 - Motion

Motion

Two motions, one mark. The entrance converges the blocks inward once for splash screens and intros. The loader loops a highlight around the ring for pending states. Both respect reduced motion preferences.

Entrance - converge-in, plays once - ~1s.

splash / intro

Primary loader - 1.8s loop - respects prefers-reduced-motion.

48px

32px - inline

24px - button

11 - Social templates

Social and press templates

Use these ready-made SVG templates for profile banners, link previews, and quick announcement graphics. They preserve the same lockup proportions and brand colors.